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Choose your calculation mode
Select which two values you have: cost and markup percentage, cost and selling price, or selling price and markup percentage.
Free Markup Calculator
Calculate markup percentage, selling price, and cost instantly
A markup calculator computes the percentage added to a product's cost to determine its selling price. Enter any two of cost, selling price, or markup percentage and this tool calculates the third value along with profit and margin.
Markup calculatorMarkup percentage calculatorPrice markup toolRetail markup calculator
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Calculate your product markup
Choose a calculation mode based on the two values you know. Results update instantly as you type.
Quick formulas
Markup % = ((Selling Price - Cost) / Cost) x 100
Selling Price = Cost x (1 + Markup % / 100)
Cost = Selling Price / (1 + Markup % / 100)
Margin % = Markup % / (100 + Markup %) x 100
Common markup reference table
Quick reference showing how markup percentage translates to margin and multiplier. Use this to compare industry benchmarks.
| Markup % | Margin % | Multiplier | Example ($50 cost) |
|---|---|---|---|
| 10% | 9.1% | 1.10x | $55.00 |
| 25% | 20.0% | 1.25x | $62.50 |
| 50% | 33.3% | 1.50x | $75.00 |
| 75% | 42.9% | 1.75x | $87.50 |
| 100% | 50.0% | 2.00x | $100.00 |
| 150% | 60.0% | 2.50x | $125.00 |
| 200% | 66.7% | 3.00x | $150.00 |
How to use this markup calculator
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Enter your known values
Type in the two values you know. The calculator will instantly compute the missing value along with profit and margin.
3
Review your results
Check the calculated selling price, cost, markup percentage, profit amount, and equivalent margin percentage displayed in the results panel.
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Adjust and compare
Change your inputs to explore different pricing scenarios. All calculations update in real time as you type.
Explore more free tools
Pair the markup calculator with these other free Vibe Mart tools to cover pricing, shipping, inventory, and product copy.
Markup calculator FAQ
Common questions about markup percentage, pricing formulas, and the difference between markup and margin.
What is markup?
Markup is the amount added to the cost price of a product to arrive at its selling price. It is usually expressed as a percentage of cost. For example, if a product costs $50 and you sell it for $75, the markup is 50%.
What is the difference between markup and margin?
Markup is calculated as a percentage of cost, while margin is calculated as a percentage of the selling price. A product that costs $50 and sells for $75 has a 50% markup but a 33.3% margin. Markup is always higher than margin for the same transaction.
How do I calculate markup percentage?
Divide the difference between the selling price and the cost by the cost, then multiply by 100. The formula is: Markup % = ((Selling Price - Cost) / Cost) x 100.
What is a good markup percentage for retail?
Markup varies widely by industry. Grocery stores may use 5-15%, clothing retailers 50-100%, and jewelry or specialty goods 100-300%. The right markup depends on your operating costs, competition, and target profit margin.
How do I convert markup to margin?
To convert markup percentage to margin percentage, use the formula: Margin % = Markup % / (100 + Markup %) x 100. For example, a 50% markup equals a 33.3% margin: 50 / 150 x 100 = 33.3%.
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